A Endanwender visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression. After the winning ad is selected, it is displayed on the webpage of the visiting user. The complete process, from https://digitalewerbung45295.actoblog.com/28684034/programmatic-advertising-keine-weiteren-ein-geheimnis