Compare the amount of ice you need to put into an ice box with that of a wine ballewick. Wine slush mixes can be extremely popular because once the consumer tastes it, it sells itself. Others without this 'scent entry' in their vocabulary will make use of the closest approximation. https://www.openlearning.com/u/richardthrane-sdl8ip/blog/HowToOrderWineOnTheRomanticDate