This study uses the DART model theory to examine the role of value co-creation in the perceived quality and price of customers in the hospitality sector. Using qualitative and quantitative research methods. analytical data is collected from 350 customers using Ho Chi Minh City hotel services. The research hypotheses and linear structural models were tested using Smart-PLS software. https://www.bekindtopets.com/hot-mega-Swish-Supreme-Glide-Track-White-great-pick/